Available for new projects · UX audits on a rolling basis
Pukalani Studio · Design & build · Remote for DACH
Pukalani Studio is a digital design studio, backed by more than 25 years of experience in design and advertising. We develop design concepts, strategies and digital brand design with you, design websites and digital products — and build them for you if you would like. Remote for companies and agencies in Germany, Austria and Switzerland, at fixed project prices.
In agency and studio projects we have led concept and design work for brands such as Astra, E WIE EINFACH, GEMA, Holsten, Lamborghini, NEFF, Telekom and T-Systems.
The most important facts about Pukalani Studio — in brief.
Last updated: 21 August 2026
Our clients are mid-sized companies looking for an experienced design partner without agency overhead — and agencies that need extra senior capacity for a specific job. Many of them come to us through referrals from former colleagues.
You need an experienced design partner who speaks your language — no jargon, no agency overhead. From the first idea through the design concept to the finished website: one contact, clear fixed prices, advice you can act on.
We add senior capacity to your team — reliable, remote and, on request, invisible to your client (white label). Concept, UI/UX design, art direction or technical implementation: you book exactly the skill your project is missing.
Many of our projects come through referrals from former colleagues and clients. Glad you are here — work samples, references and an honest conversation about whether we are the right fit are all part of the free intro call.
Everything from a single provider: design concept, visual design, technical implementation and content. Clearly defined services at fixed project prices — from a UX audit at €2,500 to a complete product design from €25,000. You know what you get and what it costs before the project starts.
The presence people recognise you by: logos, visual identities, design concepts and strategies — digital and print, consistent throughout.
Brand experience with Astra, GEMA, NEFF & Telekom, among others
Fixed price by scope
per project · fixed price
The fastest way in: we analyse your website or app in a structured way and deliver a prioritised action list with quick wins.
Reference project: +73% conversion after implementation
€2,500 – €5,000
1–2 weeks · fixed price
Landing pages built for conversion: user psychology, social proof and technical performance — designed and, on request, built by us as well.
Reference project: +73% conversion on average after the redesign
€5,000 – €12,000
2–3 weeks · fixed price
Your corporate presence end to end: structure the content, develop the design, build it accessibly and fast — ready to launch.
Reference project: +156% organic traffic
€15,000 – €35,000
6–12 weeks · fixed price
Making complex software understandable: user research, clear structures, interface design and scalable design systems.
Reference project: +43% feature adoption, −67% support load
from €25,000 (up to €75,000+)
from 8 weeks · fixed price
Content that fits the design: digital ad assets, photography and video including editing — from one studio, with the craft of a trained media designer.
Design & content end to end — no friction in between
Fixed price by scope
per project · fixed price
All prices are net, quoted as a fixed price under value-based pricing — you pay for results, not for hours. Also available: design sprint facilitation, WCAG audits and AI workshops for teams.
Every project follows a proven six-step sequence — from discovery through UX concept and UI design to development, launch and optimisation. Each phase can also be booked on its own and ends with a concrete, documented result.
Together we define the goals, stakeholders, KPIs and user groups — a solid basis for every decision that follows.
3–5 days
User research, information architecture and flow logic: the concept is built on data, not on gut feeling.
1–2 weeks
Visual language, components and clickable prototypes in Figma — testable with real users early on.
2–4 weeks
Design tokens, component library and guidelines make the design scalable and consistent.
1–2 weeks
We build it ourselves in Nuxt 4 and TypeScript — or hand developer-ready Figma files to your team.
depending on scope
Analytics setup, A/B tests and continuous improvement — design does not end at launch.
ongoing
Selected projects with measurable outcomes — from +43% feature adoption in a SaaS dashboard to +73% conversion after a checkout redesign. Anonymised for confidentiality; we are happy to share details and further references in a call.
Situation: Complex data visualisation for 50,000+ users and a heavy support load caused by features nobody understood.
Solution: Information-architecture redesign, a focused dashboard and contextual feature discovery on top of a new component library.
Situation: High cart abandonment and weak mobile conversion.
Solution: Checkout cut from seven steps to three, form UX improved, trust elements added.
Situation: Dated design, poor accessibility, hardly any organic leads.
Solution: Mobile-first relaunch to WCAG 2.1 AA with SEO optimisation and fast load times.
Situation: No design team and twelve weeks until the investor pitch.
Solution: A complete design system, user testing and a developer-ready Figma library, delivered in sprints.
Products we conceived, designed and built ourselves — with details on architecture and implementation.
„+73% conversion in six weeks. David connects UX design, engineering and business KPIs — exactly what we needed."
„Finally someone who connects design and code. The handover to our developers went completely smoothly."
„Our website generates three times as many enquiries as before. Professional, reliable, fast."
„Twelve days from briefing to launch — PageSpeed 98, conversion up 2.7×."
All quotes anonymised for confidentiality — named references gladly on request during the intro call.
Behind Pukalani Studio is David Schubert, senior UI/UX designer & creative technologist with more than 25 years in design and advertising — a trained media designer, long-time art director and senior designer in Hamburg agencies. You always work directly with the senior level: from the core creative idea through design to technical implementation and content production. Depending on the project, we bring in selected partners.
Training
Media designer for digital and print in Hamburg — the craft, from layout and typography to print and image editing. Later complemented by a Bachelor Professional in Digital Media (IHK) and a certified trainer qualification.
Agency years
Junior art director and art director in Hamburg agencies (Arc Worldwide, MEC, azionare among others) — campaigns, ad assets and digital concepts for national and international brands.
2011 — going independent
Senior UI/UX designer in the creative tech team at Philipp und Keuntje, Hamburg: digital concepts and creative solutions for brands such as Astra, E WIE EINFACH, GEMA, Holsten, Lamborghini, NEFF, Telekom and T-Systems.
Today — Pukalani Studio
Design concepts, brand design, websites and content — remote from Maui for the DACH region, plus AI consulting and training. For larger undertakings we work with selected partners.
„Good design is invisible: users reach their goals without friction. Our approach — understand complexity, design simplicity."
Design & concept
Content & production
Technical implementation
Also: As AI consultants and trainers we help teams and decision-makers put AI tools to sensible everyday use — hands-on, without buzzword bingo.
Pukalani Studio works remote-first from Maui (Hawaii) for clients in Germany, Austria and Switzerland — in German or English. On-site workshops and kickoffs, for example in Berlin, Munich, Zurich or Vienna, are possible by arrangement.
Feedback you send at the end of your working day is implemented overnight — the results are waiting when your next day starts.
Video calls happen in the European evening (our Hawaii morning). Everything else runs asynchronously via Slack, Notion or Linear — documented and traceable.
For kickoffs, design sprints and workshops we come to you by arrangement — to Berlin, Hamburg, Munich, Vienna, Zurich or Basel, among others.
Well-founded answers to the questions that come before every project — with real market data, named sources and honest assessments. All guides are updated quarterly.
Pricing guide 2026
Hourly rates, day rates and project prices backed by market data (Freelancer-Kompass, German UPA, Malt) — plus the five factors that really drive the price.
Read →
Decision guide
The honest comparison: cost, speed, risk — and the cases where an agency genuinely is the better choice.
Read →
Service in detail
The fastest way into a collaboration: three fixed-price packages (€2,500–5,000), results in 1–2 weeks, 50% credited against follow-up projects.
Read →
Development
SaaS frontends, corporate websites and migrations with Nuxt 4, Vue 3 and TypeScript — design and code from the same pair of hands.
Read →
Answers to the most common questions about pricing, process and working with Pukalani Studio.
Fixed project prices instead of hourly billing: UX audit €2,500–5,000, landing page including CRO €5,000–12,000, corporate website €15,000–35,000, SaaS product design €25,000–75,000+. You get the exact fixed price after a free 30-minute intro call — including scope, timeline and defined deliverables.
Value-based pricing: you pay for a defined outcome, not for hours. That makes budgets predictable, avoids surprises and rewards efficient work. Scope, deliverables and price are fixed in writing before the project starts.
With us you work directly with the senior level — no project-management overhead and no juniors doing the work. That is usually 30–50% cheaper than an agency and decisions get made considerably faster. For full-service requirements we bring in partners from our network when needed.
In six steps: 1. discovery and goal definition, 2. research and UX concept, 3. UI design and prototyping, 4. design system and documentation, 5. development or developer handoff, 6. launch, measurement and optimisation. Every phase can also be booked on its own and ends with a documented result.
UX audit: 1–2 weeks. Landing page: 2–3 weeks. Corporate website: 6–12 weeks. SaaS feature: 3–6 weeks. Complete product redesign: 3–6 months. Express slots are possible by arrangement.
Very well — the time difference is an advantage: feedback you send at the end of your working day is implemented overnight and ready the next morning. Video calls happen in the European evening (our Hawaii morning). The rest of the communication is asynchronous via Slack, Notion or Linear — in German or English. On-site workshops in the DACH region are possible by arrangement.
Yes. We do not just design — we build websites and web applications ourselves, with modern, fast and search-engine-friendly web technology (Nuxt/Vue among others). You get a finished, live website instead of design files alone. Alternatively we hand over cleanly documented design files to your development team or agency.
Yes. We also produce the content that goes with the design: digital ad assets, social media assets, photography and video including editing (Final Cut Pro) — the craft behind it comes from formal training as a media designer. The advantage: design and content come from one studio and fit together from the start.
Yes, regularly. We add senior capacity to advertising, marketing and digital agencies — for concept, UI/UX design, art direction or technical implementation. White label on request, so invisible to your end client. The agency experience behind that comes from more than a decade spent on the agency side.
Yes — native app design for iOS and Android, progressive web apps and design systems for apps. Native app development is handled through our partner network when required.
A UX audit is a structured analysis of your website or app: heuristic evaluation, conversion analysis, performance check (Core Web Vitals) and WCAG accessibility review. Within 1–2 weeks you get a prioritised action list with quick wins — the fastest and most affordable way to start working together (€2,500–5,000).
Yes. We help teams and decision-makers use AI tools sensibly in their daily work — hands-on and without buzzwords. Formats: workshops, team training and one-to-one consulting.
Quickly: the intro call can usually be booked within a few days directly via cal.com, and the fixed-price quote follows within 48 hours of the call. UX audits are available on a rolling basis. We answer emails within 24 hours.
The fastest route: book a free 30-minute intro call directly — or send an email. You get a reply within 24 hours and a fixed-price quote within 48 hours of the call.